Jolly over on the CattleNetwork has a post about the recent NIAA conference. In it he says:
With government reps and software/hardware companies patrolling the hallways of the Westin Crown Center, the most important player in this saga was Rob Cannell, director of McDonald’s beef and pork supply chain. As possibly the biggest buyer of red meat in North America, Cannell probably wields a heftier stick that even Tom Vilsack.
“We devote considerable resources to identifying and responding to what consumers want, and what they want is influenced by what they hear and read, and they are “bombarded with information” from radio, television and social media,” he said.
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Cannell said that capability is important because “consumers want a lot — value, variety, healthful food, good-tasting food, animal welfare, environmental sustainability. They ask a lot of questions about local, natural, organic, hormones, herbicides, pesticides, etc.”
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Bottom line: If the government demands something of the food supply chain, heels will be dragged and moaning and groaning will be heard throughout the land. If McDonald’s asks, it will be done.
-CattleNetwork
McDonalds demonstrates exactly why NAIS is unnecessary. The vast majority, virtually all, small farmers do NOT sell to McDonalds, international or to any other large reseller. We sell directly to consumers or through local stores and restaurants.
We don’t need NAIS for trace back - we already have it since we like most small farmers breed, raise and directly sell our livestock. The USDA itself has said that NAIS is not about food safety.
If McDonalds wants it so badly, let them pay for it. If they start offering a premium to their suppliers then they would get trace-back for their meat. On the other hand if everybody is forced into mandatory NAIS then there will be no premiums, no benefits to farmers.
NAIS is just another subsidy for Big Ag and Big Corp. If they want “Locate in 48″, trace-back and all that let them create their own voluntary, private industrial program which they pay for out of their pockets. NAIS should not be government run or funded nor should it be mandatory.
